Our Story

Level up your home, one sofa set at a time.

Veloura designs complete living room sets rather than single pieces — a sofa, loveseat and armchair conceived together, so every angle of the room feels finished.

Most sofa shopping works the other way round. You find a three-seater you like, then spend months hunting for a chair that almost matches it. We start from the whole room instead. Every Veloura collection arrives as a complete 3+2+1 set in the same fabric, with the same stitch, the same hardware and the same leg. Nothing is nearly right.

Every collection pairs a signature velvet with hand-applied tufting and brass or chrome hardware, so the details read as intentional up close, not just from across the room. Channel tufting on one, diamond quilting on another, contrast piping where a line needs holding — the difference is in the things you notice on the second look.

We design around how rooms actually get used, too. Most of our collections fold out into a bed when guests stay, and several hide a full storage compartment beneath the seat, deep enough for spare bedding, cushions and winter throws. You shouldn't have to choose between a sofa that looks good and one that earns its space.

Eight collections, each named for the city that inspired its mood. Florence in deep blue. Monaco in black velvet and gold. Copenhagen in ivory bouclé. Siena in warm cream. Vienna, Berlin, Geneva and Amsterdam in between.

We work out of a unit in Birmingham and deliver free across the UK — two people, into the room you want it, packaging taken away with us. Every piece carries a 3 month warranty, and fabric swatches are free if you'd like to see and feel a velvet before you commit.

Veloura Furnishings
Unit 6C, George Road Business Park, 395 George Road, Birmingham B23 7RZ
info@velourafurnishings.com · +44 7756 987206
Monday to Saturday, 9am–6pm